Wednesday, June 22, 2005
Benefits of Price Per Head (PPH)
Benefits of Price Per Head (PPH)
Exploration & Quantification
Q & A with
Dalton Wagner, Founder V.O. Group, S.A.
Dalton Wagner, Proprietor of V.O. Group, S.A. has found a great deal of success by tripling his bottom line profit numbers with the addition of what has been called the Greatest Price Per Head Offering online. While his Board of Directors and Investors are thrilled, we wanted more than vague statements – we wanted facts. We recently caught up with Dalton in San Juan, Puerto Rico while he was on vacation at El Conquistador Hotel and Resort. Our goal was to Explore and Quantify the actual benefits that a Price Per Head (PPH) Agency Relationship offers the bookmaker, agent or entrepreneur.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has survived multiple buyout attempts and maintains one of the largest privately held offshore gaming companies in the industry. While the rest of the industry is going public and being required to provide more and more information in a public format, Mr. Wagner’s privately held company is a favorite associate and partner for bookmakers and agents onshore. Privacy is one thing you never have to worry about when dealing with Dalton and V.O. Group, S.A. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 most admired offshore companies (as measured by Online Gambling Magazine; Post-Up Newsletter; Offshore Operator Industry Magazine; and Many other Publications).
The Offshore Operator: We have heard about all of the success you have found with the best Price Per Head (PPH) offering in the offshore gambling industry. However, we are not hearing actual numbers. Can you tell us how many clients you are now writing business for?
Dalton Wagner: As you know, the answer really depends on the season you are speaking about. In football season, we are now writing about 7,500 PPH clients a week (7,500 clients of our partner agents which outsourced the writing of their bets via our service and software). And, in baseball season we have historically written only half of that number. But, there is a very favorable trend occurring for our Agent and Bookmaker Partners. Since the addition of our Horse Wagering at over 300+ tracks and Two Casino Platforms with over 35 games, we are now seeing an increasing number of clients playing year-round. This, as you know, makes our Agent and Bookmaker Partners very, very happy.
The Offshore Operator: 7,500 PPH clients clearly makes you the largest PPH provider offshore. What do you attribute your success to?
Dalton Wagner: I am not sure we can find one distinct reason for our success. But, I can tell you what our Agent and Bookmaker Partners tell us. On average an Agent or Bookmaker partner doubles his revenue when he switches his clients to our service. The reason for this is access to 24-hour wagering online or via our call center, about 700% more wagering options when you look at our period wagering and propositions, and the addition of two casinos and horses has not hurt either. So, if you are a bookmaker or agent making $200k a year, you can reasonably expect to make $400k a year using our service. It is virtually guaranteed.
The Offshore Operator: Dalton, you are famous for making that kind of statement. But, can you back it up with quantifiable numbers?
Dalton Wagner: Absolutely I can. Ask me what you would like.
The Offshore Operator: OK. Let’s start with examples of how you can guarantee a 200% increase in earnings for Partner bookmakers or agents?
Dalton Wagner: Easy enough. In the United States, Mexico and Canada the typical credit bookmaker offers lines on games and totals. Sometimes they offer money lines too – but, rarely. And, these same bookmakers do not offer period betting or propositions. Furthermore, they take wagers only over the phone and only 2-4 hours a day. If you use our Price Per Head Software, you offer spreads, money lines, totals, half-time spreads, half-time money lines, half-time totals, quarter lines, propositions, and we allow access to betting 24-hours a day; 7-days a week; 365 days a year. In summary, I can safely say we offer 600% of the access time a normal credit bookmaker would provide as we are opened 24 hours compared to 4 hours. And, I can safely say we offer 700% more wagering options. These increases of 600% in access and 700% in wagering options easily equate to 200% more revenue for the partner bookmaker or agent.
The Offshore Operator: I understand, but I don’t necessarily agree. For example, if I am a credit bettor and I have $200 to lose, does it matter that I can access your site 24-hours a day?
Dalton Wagner: That question shows that you are not a bookmaker or agent. The reason is, the answer is ABSOLUTELY YES. If you compare a post-up client to a credit client, the credit client will typically lose 3-5x what the post-up client will. The reason is access. If you give a client access to credit, and access to use the credit, he will use it. Heck, forget about that example…if you are married and your wife has a credit card, you know that. The fact is as you allow more access to betting options and credit, the client will lose more. And, my current partner bookmakers and agents report to me that they typically double their earnings within weeks after joining my service.
The Offshore Operator: OK. That makes more sense to me. How about the casino, how does that affect the partner bookmaker or agents earnings?
Dalton Wagner: The online casino is relatively new to partner bookmakers and agents. The fact is that in the past, agents were scared to open up their clients to online casinos. The reason is that when clients lose in sports – they know they were treated fairly. However, when they lose in an online casino, for some reason their first reaction is “I was cheated”. However, as integrity in online gaming has risen over the years, so has trust in online casinos. For this reason, you are starting to see partner agents and bookmakers open their clients up to our two online casinos. And, boy, when they do – they are very happily surprised. An online casino allows wagering 24-hours a day. This means revenue potential for the agent or bookmaker 24-hours a day. It’s nice to run your reports in the morning and realize you made an extra $20,000 while you were sleeping! We estimate that when a partner agent or bookmaker opens up his clients to our casino, they will make an extra 15%-20% a year. This is purely earned off casino winnings.
The Offshore Operator: Fifteen to Twenty percent a year is nothing to laugh at. What about the horses?
Dalton Wagner: The horse product we have offers 300+ tracks including harness, thoroughbred and dogs. It is not just horses. Typically when the partner bookmaker or agent opens it up, adoption is slow. But, people who bet horses and dogs, love to bet horses and dogs. It is not rare to see a client who likes the ponies to double his daily action. And, as any bookmaker knows, in sports you hope to hold 6% on turnover. Well, in horses you hope to hold 20%. The difference in expected hold is where the value is in horses.
The Offshore Operator: Wow! So, having all the offerings really does matter doesn’t it?
Dalton Wagner: What I am selling is access – pure and simple. My goal is to take a partner agent or bookmakers clients and put them in the candy store 24-hours a day surrounded by all of their favorite treats. And, as you know, when any of us are put in that situation, we will indulge. And, they do.
The Offshore Operator: Have you ever had anyone become a partner Agent or Bookmaker and leave because they did not like what you had to offer?
Dalton Wagner: That is a very interesting question. The fact is, and I should have used this in the past know that I think about it, the answer is NO. As a matter of fact, every single person to use our service or try our service has been with us since initiating trial. We really are, without exaggeration, at 100%. Thank you for pointing that out to me.
The Offshore Operator: How could you not have known that?
Dalton Wagner: Embarrassingly, I never thought about it. I have always said “try it, you’ll love it”. But, I guess I never looked at the quantifiable fact – NOBODY HAS EVER TRIED OUR SERVICE AND LEFT OUR SERVICE they’re clients love it, the agents love it, and the agents make more than ever before – so they stay around!
The Offshore Operator: So how does a bookmaker or agent learn more about this profitable product?
Dalton Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information. V.O. Group, S.A. sites include www.BettorsNet.com; www.MVPsportsbook.com; www.V-Wager.com; www.Players-SB.com; etc.
Exploration & Quantification
Q & A with
Dalton Wagner, Founder V.O. Group, S.A.
Dalton Wagner, Proprietor of V.O. Group, S.A. has found a great deal of success by tripling his bottom line profit numbers with the addition of what has been called the Greatest Price Per Head Offering online. While his Board of Directors and Investors are thrilled, we wanted more than vague statements – we wanted facts. We recently caught up with Dalton in San Juan, Puerto Rico while he was on vacation at El Conquistador Hotel and Resort. Our goal was to Explore and Quantify the actual benefits that a Price Per Head (PPH) Agency Relationship offers the bookmaker, agent or entrepreneur.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has survived multiple buyout attempts and maintains one of the largest privately held offshore gaming companies in the industry. While the rest of the industry is going public and being required to provide more and more information in a public format, Mr. Wagner’s privately held company is a favorite associate and partner for bookmakers and agents onshore. Privacy is one thing you never have to worry about when dealing with Dalton and V.O. Group, S.A. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 most admired offshore companies (as measured by Online Gambling Magazine; Post-Up Newsletter; Offshore Operator Industry Magazine; and Many other Publications).
The Offshore Operator: We have heard about all of the success you have found with the best Price Per Head (PPH) offering in the offshore gambling industry. However, we are not hearing actual numbers. Can you tell us how many clients you are now writing business for?
Dalton Wagner: As you know, the answer really depends on the season you are speaking about. In football season, we are now writing about 7,500 PPH clients a week (7,500 clients of our partner agents which outsourced the writing of their bets via our service and software). And, in baseball season we have historically written only half of that number. But, there is a very favorable trend occurring for our Agent and Bookmaker Partners. Since the addition of our Horse Wagering at over 300+ tracks and Two Casino Platforms with over 35 games, we are now seeing an increasing number of clients playing year-round. This, as you know, makes our Agent and Bookmaker Partners very, very happy.
The Offshore Operator: 7,500 PPH clients clearly makes you the largest PPH provider offshore. What do you attribute your success to?
Dalton Wagner: I am not sure we can find one distinct reason for our success. But, I can tell you what our Agent and Bookmaker Partners tell us. On average an Agent or Bookmaker partner doubles his revenue when he switches his clients to our service. The reason for this is access to 24-hour wagering online or via our call center, about 700% more wagering options when you look at our period wagering and propositions, and the addition of two casinos and horses has not hurt either. So, if you are a bookmaker or agent making $200k a year, you can reasonably expect to make $400k a year using our service. It is virtually guaranteed.
The Offshore Operator: Dalton, you are famous for making that kind of statement. But, can you back it up with quantifiable numbers?
Dalton Wagner: Absolutely I can. Ask me what you would like.
The Offshore Operator: OK. Let’s start with examples of how you can guarantee a 200% increase in earnings for Partner bookmakers or agents?
Dalton Wagner: Easy enough. In the United States, Mexico and Canada the typical credit bookmaker offers lines on games and totals. Sometimes they offer money lines too – but, rarely. And, these same bookmakers do not offer period betting or propositions. Furthermore, they take wagers only over the phone and only 2-4 hours a day. If you use our Price Per Head Software, you offer spreads, money lines, totals, half-time spreads, half-time money lines, half-time totals, quarter lines, propositions, and we allow access to betting 24-hours a day; 7-days a week; 365 days a year. In summary, I can safely say we offer 600% of the access time a normal credit bookmaker would provide as we are opened 24 hours compared to 4 hours. And, I can safely say we offer 700% more wagering options. These increases of 600% in access and 700% in wagering options easily equate to 200% more revenue for the partner bookmaker or agent.
The Offshore Operator: I understand, but I don’t necessarily agree. For example, if I am a credit bettor and I have $200 to lose, does it matter that I can access your site 24-hours a day?
Dalton Wagner: That question shows that you are not a bookmaker or agent. The reason is, the answer is ABSOLUTELY YES. If you compare a post-up client to a credit client, the credit client will typically lose 3-5x what the post-up client will. The reason is access. If you give a client access to credit, and access to use the credit, he will use it. Heck, forget about that example…if you are married and your wife has a credit card, you know that. The fact is as you allow more access to betting options and credit, the client will lose more. And, my current partner bookmakers and agents report to me that they typically double their earnings within weeks after joining my service.
The Offshore Operator: OK. That makes more sense to me. How about the casino, how does that affect the partner bookmaker or agents earnings?
Dalton Wagner: The online casino is relatively new to partner bookmakers and agents. The fact is that in the past, agents were scared to open up their clients to online casinos. The reason is that when clients lose in sports – they know they were treated fairly. However, when they lose in an online casino, for some reason their first reaction is “I was cheated”. However, as integrity in online gaming has risen over the years, so has trust in online casinos. For this reason, you are starting to see partner agents and bookmakers open their clients up to our two online casinos. And, boy, when they do – they are very happily surprised. An online casino allows wagering 24-hours a day. This means revenue potential for the agent or bookmaker 24-hours a day. It’s nice to run your reports in the morning and realize you made an extra $20,000 while you were sleeping! We estimate that when a partner agent or bookmaker opens up his clients to our casino, they will make an extra 15%-20% a year. This is purely earned off casino winnings.
The Offshore Operator: Fifteen to Twenty percent a year is nothing to laugh at. What about the horses?
Dalton Wagner: The horse product we have offers 300+ tracks including harness, thoroughbred and dogs. It is not just horses. Typically when the partner bookmaker or agent opens it up, adoption is slow. But, people who bet horses and dogs, love to bet horses and dogs. It is not rare to see a client who likes the ponies to double his daily action. And, as any bookmaker knows, in sports you hope to hold 6% on turnover. Well, in horses you hope to hold 20%. The difference in expected hold is where the value is in horses.
The Offshore Operator: Wow! So, having all the offerings really does matter doesn’t it?
Dalton Wagner: What I am selling is access – pure and simple. My goal is to take a partner agent or bookmakers clients and put them in the candy store 24-hours a day surrounded by all of their favorite treats. And, as you know, when any of us are put in that situation, we will indulge. And, they do.
The Offshore Operator: Have you ever had anyone become a partner Agent or Bookmaker and leave because they did not like what you had to offer?
Dalton Wagner: That is a very interesting question. The fact is, and I should have used this in the past know that I think about it, the answer is NO. As a matter of fact, every single person to use our service or try our service has been with us since initiating trial. We really are, without exaggeration, at 100%. Thank you for pointing that out to me.
The Offshore Operator: How could you not have known that?
Dalton Wagner: Embarrassingly, I never thought about it. I have always said “try it, you’ll love it”. But, I guess I never looked at the quantifiable fact – NOBODY HAS EVER TRIED OUR SERVICE AND LEFT OUR SERVICE they’re clients love it, the agents love it, and the agents make more than ever before – so they stay around!
The Offshore Operator: So how does a bookmaker or agent learn more about this profitable product?
Dalton Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information. V.O. Group, S.A. sites include www.BettorsNet.com; www.MVPsportsbook.com; www.V-Wager.com; www.Players-SB.com; etc.
Success With Price Per Head (Small Sportsbook Success)
Success With Price Per Head (Small Sportsbook Success)
Case Study in Small Sportsbook Success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.
Price Per Head vs. Small Sportsbook Operation
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation has allowed small sportsbooks to outsource their complete operation to V.O. Group, S.A. while focusing completely on marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Playing Poker Online Magazine: Recently we have been told that V.O. Group, S.A. is now allowing small sportsbook operations to outsource the complete writing of their business to your organization. How is this possible?
Wagner: The situation you speak about is 100% true. However, has only happened one time in our history.
Playing Poker Online Magazine: Can you be more specific?
Wagner: When an offshore sportsbook starts, in 99% of all cases it will fail in the first 24 months of operations given the current market conditions. Examples are everywhere from The Dunes, Platinum, Super Sports Book, etc. It happens every single year. In the past, large sportsbooks like MVP Sportsbook or V-Wager.com would swoop in and try to save the books via financial help or simply buy them at a low price. Well, V.O. Group, S.A. now offers another more innovative solution.
Playing Poker Online Magazine: OK. You’ve got me, explain!
Wagner: We write business for onshore bookmakers and agents charging them a simple price per head per week. This price takes into consideration our considerable economies of scale and a small profit margin. In the case you are speaking of, instead of buying the sportsbook for a low cost that basically sent the owners home broken hearted and with empty pockets, we cut them a deal where they could focus on marketing and leverage off of our economies of scale. Simply put, we took over writing their business for them, and they now focus their limited resources on marketing 100% of the time.
Playing Poker Online Magazine: That sounds like snake oil. How exactly would that work?
Wagner: We don’t sell snake oil. The facts speak for themselves. When V.O. Group, S.A. opened it’s doors in 1998 the market was different. You could recruit players, write their business, and make a profit in years one, two and three. With the current market conditions, there is NO WAY a start up credit or post-up book can be profitable in year one, two or three without 2,000 head a week in business. That is the theoretical breakeven point. If you are writing less than 2,000 head a week, you can double or triple your net earn by letting V.O. Group, S.A. write your business.
Playing Poker Online Magazine: OK. That makes sense because in 1998 and 1999, it was cheaper to find a new client. Is that where the difference in earnings comes from?
Wagner: The fact is yes, that is where the difference is. But, that is not our selling point. Our selling point is that if you stop worrying about writing business and let us do it, you can focus on marketing – which is the key to the success of an online sportsbook. And, that is the simple fact for credit bookmaking, post-up bookmaking and future success in this industry. As long as you think ‘beating the clients’ is the key, you are limiting your business. Let our company worry about that – and, you find clients. Spend your time finding clients and you will make money.
Playing Poker Online Magazine: The theory is sound, but what about the facts?
Wagner: The owners of the sports operation in question do not want me to be specific about whom they are. But, let me simply say that when we took over their operations, they could not even make the post-up money good. Now they have $1.4 million in the bank. So, yes, the facts do follow the theory.
Playing Poker Online Magazine: Wow! That is incredible. Can any poker room, casino, racebook or sports book do this with V.O. Group, S.A.
Wagner: Yes. We have programs for all online products except for bingo. And, by 2006 we should be able to offer options for even bingo operators..
Playing Poker Online Magazine: So how does a bookmaker or current operation learn more about outsourcing their operations to V.O. Group, S.A.?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Article Note: The situation in this Case Study is a true case, however may not be representative of your situation. All situations are different and therefore may result differently.
Case Study in Small Sportsbook Success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.
Price Per Head vs. Small Sportsbook Operation
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation has allowed small sportsbooks to outsource their complete operation to V.O. Group, S.A. while focusing completely on marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Playing Poker Online Magazine: Recently we have been told that V.O. Group, S.A. is now allowing small sportsbook operations to outsource the complete writing of their business to your organization. How is this possible?
Wagner: The situation you speak about is 100% true. However, has only happened one time in our history.
Playing Poker Online Magazine: Can you be more specific?
Wagner: When an offshore sportsbook starts, in 99% of all cases it will fail in the first 24 months of operations given the current market conditions. Examples are everywhere from The Dunes, Platinum, Super Sports Book, etc. It happens every single year. In the past, large sportsbooks like MVP Sportsbook or V-Wager.com would swoop in and try to save the books via financial help or simply buy them at a low price. Well, V.O. Group, S.A. now offers another more innovative solution.
Playing Poker Online Magazine: OK. You’ve got me, explain!
Wagner: We write business for onshore bookmakers and agents charging them a simple price per head per week. This price takes into consideration our considerable economies of scale and a small profit margin. In the case you are speaking of, instead of buying the sportsbook for a low cost that basically sent the owners home broken hearted and with empty pockets, we cut them a deal where they could focus on marketing and leverage off of our economies of scale. Simply put, we took over writing their business for them, and they now focus their limited resources on marketing 100% of the time.
Playing Poker Online Magazine: That sounds like snake oil. How exactly would that work?
Wagner: We don’t sell snake oil. The facts speak for themselves. When V.O. Group, S.A. opened it’s doors in 1998 the market was different. You could recruit players, write their business, and make a profit in years one, two and three. With the current market conditions, there is NO WAY a start up credit or post-up book can be profitable in year one, two or three without 2,000 head a week in business. That is the theoretical breakeven point. If you are writing less than 2,000 head a week, you can double or triple your net earn by letting V.O. Group, S.A. write your business.
Playing Poker Online Magazine: OK. That makes sense because in 1998 and 1999, it was cheaper to find a new client. Is that where the difference in earnings comes from?
Wagner: The fact is yes, that is where the difference is. But, that is not our selling point. Our selling point is that if you stop worrying about writing business and let us do it, you can focus on marketing – which is the key to the success of an online sportsbook. And, that is the simple fact for credit bookmaking, post-up bookmaking and future success in this industry. As long as you think ‘beating the clients’ is the key, you are limiting your business. Let our company worry about that – and, you find clients. Spend your time finding clients and you will make money.
Playing Poker Online Magazine: The theory is sound, but what about the facts?
Wagner: The owners of the sports operation in question do not want me to be specific about whom they are. But, let me simply say that when we took over their operations, they could not even make the post-up money good. Now they have $1.4 million in the bank. So, yes, the facts do follow the theory.
Playing Poker Online Magazine: Wow! That is incredible. Can any poker room, casino, racebook or sports book do this with V.O. Group, S.A.
Wagner: Yes. We have programs for all online products except for bingo. And, by 2006 we should be able to offer options for even bingo operators..
Playing Poker Online Magazine: So how does a bookmaker or current operation learn more about outsourcing their operations to V.O. Group, S.A.?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Article Note: The situation in this Case Study is a true case, however may not be representative of your situation. All situations are different and therefore may result differently.
Tuesday, June 21, 2005
Success With Price Per Head (One Agents Story)
Success With Price Per Head (One Agents Story)
Case Study demonstrating one agents success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.
Price Per Head vs. One Agents Old Operation
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation involves the direct attack upon the Onshore Bookmaking market via the unique value proposition of actually partnering with Bookmakers and Agents onshore (as opposed to attempting to steal their business). With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Sports Betting Business: The ‘buzz’ in offshore gambling appears to be focusing on only two subjects as of late, including: Poker and Your Price Per Head Offering. What exactly is Price Per Head and Price Per Head Agency?
Wagner: As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years (local guy = agent or corner bookie). The reason this market exists is the personal relationship that an onshore bookie or agent has with his clients. Sportsbooks have attempted to educate the player and lure him away from the local bookie, however V.O. Group, S.A. has decided to take another tact. Via our Price Per Head software written by Matthew Wilson, we have been able to PARTNER with onshore bookies or agents with our Price Per Head Agency Relationship.
Sports Betting Business: You called us with a specific Success Story that you said Had To Be Told Immediately! What in the heck could be so important?
Wagner: As the industry knows, we have been pushing Price Per Head Agency for a while now. We have a story that has to be told…it is that simple!
Sports Betting Business: OK. Go ahead and tell the story!
Wagner: The story starts with a gentleman named Paul Harris in Austin, Texas who is was a small town bookmaker making $250,000 a year in income.
Sports Betting Business: I already see where this is going. Now you are going to tell me of how V.O. Group, S.A. leveraged your PPH software and relationship with Paul to make him 30% or 50% more. Right?
Wagner: No, that is not the story at all. While 50% would truly be something to celebrate, it does not compare to this story!
Sports Betting Business: Stop already. Tell the story.
Wagner: Mr. Harris contacted V.O. Group, S.A. through our BettorsNet.com brand in August 2004, right before football season. After three phone calls we switched his 75 players from playing through his cell phone to playing via our website and call center. And, with the increased availability to the product, more offerings, and all the other items BettorsNet.com brings, guess how much Paul made?
Sports Betting Business: Well, since you did not bite on 50% more, I will say 100% more. But I doubt it!
Wagner: Yea, I doubt it too. How about 350% more. That’s right! I just ran the reports for Paul Harris and up to February 1, 2005, Paul has made $750,000.00.
Sports Betting Business: Wait, $750,000 is a hell of a lot more than 350% more. Isn’t it?
Wagner: Actually, if you take into consideration the decline we will see after the end of March Madness, he should easily make $1,200,000 this year. But, I didn’t want to overstate the facts!
Sports Betting Business: Are you telling me that by having you take the phone calls and do the accounting for Mr. Harris you made this difference in his life?
Wagner: That is exactly what I am saying!
Sports Betting Business: Was he that bad of a bookmaker?
Wagner: Well, I think we are better – but, he was fine. The increase doesn’t come from us beating his players more than he did. The increase comes from the product being available 24 hours a day and our company having more offerings. And, the secret ingredient helps too!
Sports Betting Business: Oh, I see. Instead of having his cell on for a few hours a day, you put the product in front of his clients all day and night for the buying. I see. But, what is the ‘secret ingredient’?
Wagner: The availability will make a person 100% more over night. But, the secret ingredient made the difference for Mr. Harris. And, the secret ingredient is TIME.
Sports Betting Business: OK, I am lost again. What does that mean?
Wagner: Paul Harris used to set lines, answer phone calls, watch games, grade wagers and keep figures. He did it so well, and so often he already lost his girlfriend. He simply spent all of his time operating as a bookie. When we took over, he became a RECRUITER. All Paul does now is sit in bars and recruit business. We write the business, and Paul grows his business daily. That is the secret ingredient.
Sports Betting Business: Ah, I see. He no longer spends time on the items that cost time and money…he spends his time on what makes him money – recruiting players!
Wagner: Christ! Your brilliant! It typically takes a bookmaker or agent about 3 months to figure that out. But, you, like Paul Harris already figured it out. You recruit, and I will beat them. Therefore the only thing that matters is getting more clients. The more you get, the more you will make.
Sports Betting Business: Of course I get it. That’s the Las Vegas model. Build in an edge and then find as many people to bet against the edge as possible. It’s simple!
Wagner: You sure make it sound simple. But, most bookies are stuck in the mode of trying to ‘beat the players’. The fact is that all you have to do is get a new client or two every day and you will be a millionaire over night. Simply ask Paul Harris who is on campus at University Of Texas recruiting players on 6th Street right now.
Sports Betting Business: So how does a bookmaker or agent learn more about this?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Case Study demonstrating one agents success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.
Price Per Head vs. One Agents Old Operation
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation involves the direct attack upon the Onshore Bookmaking market via the unique value proposition of actually partnering with Bookmakers and Agents onshore (as opposed to attempting to steal their business). With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Sports Betting Business: The ‘buzz’ in offshore gambling appears to be focusing on only two subjects as of late, including: Poker and Your Price Per Head Offering. What exactly is Price Per Head and Price Per Head Agency?
Wagner: As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years (local guy = agent or corner bookie). The reason this market exists is the personal relationship that an onshore bookie or agent has with his clients. Sportsbooks have attempted to educate the player and lure him away from the local bookie, however V.O. Group, S.A. has decided to take another tact. Via our Price Per Head software written by Matthew Wilson, we have been able to PARTNER with onshore bookies or agents with our Price Per Head Agency Relationship.
Sports Betting Business: You called us with a specific Success Story that you said Had To Be Told Immediately! What in the heck could be so important?
Wagner: As the industry knows, we have been pushing Price Per Head Agency for a while now. We have a story that has to be told…it is that simple!
Sports Betting Business: OK. Go ahead and tell the story!
Wagner: The story starts with a gentleman named Paul Harris in Austin, Texas who is was a small town bookmaker making $250,000 a year in income.
Sports Betting Business: I already see where this is going. Now you are going to tell me of how V.O. Group, S.A. leveraged your PPH software and relationship with Paul to make him 30% or 50% more. Right?
Wagner: No, that is not the story at all. While 50% would truly be something to celebrate, it does not compare to this story!
Sports Betting Business: Stop already. Tell the story.
Wagner: Mr. Harris contacted V.O. Group, S.A. through our BettorsNet.com brand in August 2004, right before football season. After three phone calls we switched his 75 players from playing through his cell phone to playing via our website and call center. And, with the increased availability to the product, more offerings, and all the other items BettorsNet.com brings, guess how much Paul made?
Sports Betting Business: Well, since you did not bite on 50% more, I will say 100% more. But I doubt it!
Wagner: Yea, I doubt it too. How about 350% more. That’s right! I just ran the reports for Paul Harris and up to February 1, 2005, Paul has made $750,000.00.
Sports Betting Business: Wait, $750,000 is a hell of a lot more than 350% more. Isn’t it?
Wagner: Actually, if you take into consideration the decline we will see after the end of March Madness, he should easily make $1,200,000 this year. But, I didn’t want to overstate the facts!
Sports Betting Business: Are you telling me that by having you take the phone calls and do the accounting for Mr. Harris you made this difference in his life?
Wagner: That is exactly what I am saying!
Sports Betting Business: Was he that bad of a bookmaker?
Wagner: Well, I think we are better – but, he was fine. The increase doesn’t come from us beating his players more than he did. The increase comes from the product being available 24 hours a day and our company having more offerings. And, the secret ingredient helps too!
Sports Betting Business: Oh, I see. Instead of having his cell on for a few hours a day, you put the product in front of his clients all day and night for the buying. I see. But, what is the ‘secret ingredient’?
Wagner: The availability will make a person 100% more over night. But, the secret ingredient made the difference for Mr. Harris. And, the secret ingredient is TIME.
Sports Betting Business: OK, I am lost again. What does that mean?
Wagner: Paul Harris used to set lines, answer phone calls, watch games, grade wagers and keep figures. He did it so well, and so often he already lost his girlfriend. He simply spent all of his time operating as a bookie. When we took over, he became a RECRUITER. All Paul does now is sit in bars and recruit business. We write the business, and Paul grows his business daily. That is the secret ingredient.
Sports Betting Business: Ah, I see. He no longer spends time on the items that cost time and money…he spends his time on what makes him money – recruiting players!
Wagner: Christ! Your brilliant! It typically takes a bookmaker or agent about 3 months to figure that out. But, you, like Paul Harris already figured it out. You recruit, and I will beat them. Therefore the only thing that matters is getting more clients. The more you get, the more you will make.
Sports Betting Business: Of course I get it. That’s the Las Vegas model. Build in an edge and then find as many people to bet against the edge as possible. It’s simple!
Wagner: You sure make it sound simple. But, most bookies are stuck in the mode of trying to ‘beat the players’. The fact is that all you have to do is get a new client or two every day and you will be a millionaire over night. Simply ask Paul Harris who is on campus at University Of Texas recruiting players on 6th Street right now.
Sports Betting Business: So how does a bookmaker or agent learn more about this?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Monday, June 20, 2005
Success With Price Per Head (Agent Success)
Success With Price Per Head (Agent Success)
Case Study in Agent Success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.
Price Per Head vs. Dollywood Sportsbook
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation involves the direct attack upon the Onshore Bookmaking market via the unique value proposition of actually partnering with Bookmakers and Agents onshore (as opposed to attempting to steal their business). With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Online Gambling: The ‘buzz’ in offshore gambling appears to be focusing on only two subjects as of late, including: Poker and Your Price Per Head Offering. What exactly is Price Per Head and Price Per Head Agency?
Wagner: As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years (local guy = agent or corner bookie). The reason this market exists is the personal relationship that an onshore bookie or agent has with his clients. Sportsbooks have attempted to educate the player and lure him away from the local bookie, however V.O. Group, S.A. has decided to take another tact. Via our Price Per Head software written by Matthew Wilson, we have been able to PARTNER with onshore bookies or agents with our Price Per Head Agency Relationship.
Online Gambling: OK. Be more specific. How does a Price Per Head Agency Relationship Work?
Wagner: Price Per Head Agency is based on the very fair and equitable agreement between an onshore bookie and an offshore bookmaker. The deal is based on the onshore bookie recruiting players and the offshore bookmaker setting lines, writing the business and handling all accounting for the onshore bookie. And, all the onshore bookie does is simply pay the offshore bookmaker an agreed upon price per head per week.
Online Gambling: So, opposed to paying the offshore bookmaker a percentage, they simply compensate them a fixed price.
Wagner: Absolutely. The fact is that offshore sportsbooks have been gouging the onshore bookie or agent for years. Our offering stops that action in it’s tracks.
Online Gambling: Gouging! That is a pretty strong comment. Can you back that up?
Wagner: Let me give you an example…and, you judge for yourself. The example of Jeff W. in San Jose, California comes to mind. Jeff contacted V.O. Group, S.A. in early October 2004 when he was writing 72 head of business making an average of 12 wagers a week of $152. Rather, his turnover per client was an average of $1,824.00 a week. Via his agreement with a sportsbook we will call Dollywood, he was splitting his earnings 50/50. Once he shifted the business through BettorsNet.com, he was paying $30 a head a week. So, would you call this gouging?
Online Gambling: Actually, the numbers sound good. But, I have to admit, I am not sure. Can you help me understand better?
Wagner: That is very good answer. Let me simply do the math for you to illustrate the facts, and then you will have a much clearer set of information to deal with. If your average player bets $1,824.00 a week on just straight bets, you should have a minimum hold of 4.5% (parlays, teasers and props have a MUCH HIGHER HOLD). So, that means you should make $82.08/person ($1,824.00 x 0.045). Then, multiply this by the number of head equals a theoretical earn of $5,909.76 ($82.08 x 72). So, this means he would make $2,954.88 per week and Dollywood would make $2,954.88 per week.
Online Gambling: Well, $2,954.88 per week sounds pretty strong if you ask me How does this compare to his using BettorsNet.com?
Wagner: When Jeff started using BettorsNet.com, we simply charge him $30 a head a week. Rather, $30 times $72 is $2,160.00, representing a savings of $794.88 a week, or $41,333.76 a year.
Online Gambling: So, by Jeff W. switching to V.O. Group, S.A. or BettorsNet.com he was able to make an extra $41,333.76 a year?
Wagner: No. Actually, he made $25,000 in the first three months because most of his players are far worse than the theoretical averages. Almost every one of his players bet a proposition or a teaser or a parlay at least once a week. And, holds on those bets are far greater than 4.5%. On top of that, his players also play in our racebook and casino losing much, much more than 4.5%.
Online Gambling: Oh, I see. If he would have used Dollywood, he would have simply split more profit with them. But, via BettorsNet.com, he was able to keep 100% of the extra earn because he had already compensated you for the $30/head.
Wagner: That is exactly correct. Jeff W. came down in January 2005 and I took him sail fishing. It is the first time I ever had a client pay my bill. Why? Because, and realize I am quoting here, Jeff states that I will make him an extra $100,000 this year alone.
Online Gambling: Wow! That is incredible. I bet large credit sportsbooks, like Dollywood, are quickly becoming unfavorable of your new product.
Wagner: Yes. They hate our new software offering! But, that is what you get when you take advantage of your clients or partners as they have. And, as far as I am concerned, credit shops with Agent Split Agreements have simply NOT been treating their partners fairly and now they will pay the bill.
Online Gambling: I must say, I agree that if your numbers are even close to correct, it appears that the credit shops that split the earn ARE GOUGING AGENTS AND ONSHORE BOOKMAKERS.
Wagner: Well, the facts speak for themselves. And, I am glad you see the facts for what they are.
Online Gambling: Is there ever a case where an onshore bookie or agent should opt for a split as opposed to a Price Per Head Agency agreement?
Wagner: Absolutely Yes. If you are starting up a new book, or if you need financial backing because you are not strong enough to support a losing week - then, you should opt for a split. The best way to judge this is simply look over your figures for the last year. Could you afford to pay out the worst week you had without going broke? If you answer yes – then, you should opt for PPH. If you could NOT afford to pay it, then you should opt for a split or not be in business at all.
Online Gambling: So how does a bookmaker learn more about this?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Article Note: Any assumption that “Dollywood” is related to “Hollywood Sportsbook” or “BetHollywood.com” or “BetAtHollywood” or “Hollywood International” is the assumption of the reader and not the responsibility of Gambling Online Magazine
Case Study in Agent Success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.
Price Per Head vs. Dollywood Sportsbook
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation involves the direct attack upon the Onshore Bookmaking market via the unique value proposition of actually partnering with Bookmakers and Agents onshore (as opposed to attempting to steal their business). With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Online Gambling: The ‘buzz’ in offshore gambling appears to be focusing on only two subjects as of late, including: Poker and Your Price Per Head Offering. What exactly is Price Per Head and Price Per Head Agency?
Wagner: As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years (local guy = agent or corner bookie). The reason this market exists is the personal relationship that an onshore bookie or agent has with his clients. Sportsbooks have attempted to educate the player and lure him away from the local bookie, however V.O. Group, S.A. has decided to take another tact. Via our Price Per Head software written by Matthew Wilson, we have been able to PARTNER with onshore bookies or agents with our Price Per Head Agency Relationship.
Online Gambling: OK. Be more specific. How does a Price Per Head Agency Relationship Work?
Wagner: Price Per Head Agency is based on the very fair and equitable agreement between an onshore bookie and an offshore bookmaker. The deal is based on the onshore bookie recruiting players and the offshore bookmaker setting lines, writing the business and handling all accounting for the onshore bookie. And, all the onshore bookie does is simply pay the offshore bookmaker an agreed upon price per head per week.
Online Gambling: So, opposed to paying the offshore bookmaker a percentage, they simply compensate them a fixed price.
Wagner: Absolutely. The fact is that offshore sportsbooks have been gouging the onshore bookie or agent for years. Our offering stops that action in it’s tracks.
Online Gambling: Gouging! That is a pretty strong comment. Can you back that up?
Wagner: Let me give you an example…and, you judge for yourself. The example of Jeff W. in San Jose, California comes to mind. Jeff contacted V.O. Group, S.A. in early October 2004 when he was writing 72 head of business making an average of 12 wagers a week of $152. Rather, his turnover per client was an average of $1,824.00 a week. Via his agreement with a sportsbook we will call Dollywood, he was splitting his earnings 50/50. Once he shifted the business through BettorsNet.com, he was paying $30 a head a week. So, would you call this gouging?
Online Gambling: Actually, the numbers sound good. But, I have to admit, I am not sure. Can you help me understand better?
Wagner: That is very good answer. Let me simply do the math for you to illustrate the facts, and then you will have a much clearer set of information to deal with. If your average player bets $1,824.00 a week on just straight bets, you should have a minimum hold of 4.5% (parlays, teasers and props have a MUCH HIGHER HOLD). So, that means you should make $82.08/person ($1,824.00 x 0.045). Then, multiply this by the number of head equals a theoretical earn of $5,909.76 ($82.08 x 72). So, this means he would make $2,954.88 per week and Dollywood would make $2,954.88 per week.
Online Gambling: Well, $2,954.88 per week sounds pretty strong if you ask me How does this compare to his using BettorsNet.com?
Wagner: When Jeff started using BettorsNet.com, we simply charge him $30 a head a week. Rather, $30 times $72 is $2,160.00, representing a savings of $794.88 a week, or $41,333.76 a year.
Online Gambling: So, by Jeff W. switching to V.O. Group, S.A. or BettorsNet.com he was able to make an extra $41,333.76 a year?
Wagner: No. Actually, he made $25,000 in the first three months because most of his players are far worse than the theoretical averages. Almost every one of his players bet a proposition or a teaser or a parlay at least once a week. And, holds on those bets are far greater than 4.5%. On top of that, his players also play in our racebook and casino losing much, much more than 4.5%.
Online Gambling: Oh, I see. If he would have used Dollywood, he would have simply split more profit with them. But, via BettorsNet.com, he was able to keep 100% of the extra earn because he had already compensated you for the $30/head.
Wagner: That is exactly correct. Jeff W. came down in January 2005 and I took him sail fishing. It is the first time I ever had a client pay my bill. Why? Because, and realize I am quoting here, Jeff states that I will make him an extra $100,000 this year alone.
Online Gambling: Wow! That is incredible. I bet large credit sportsbooks, like Dollywood, are quickly becoming unfavorable of your new product.
Wagner: Yes. They hate our new software offering! But, that is what you get when you take advantage of your clients or partners as they have. And, as far as I am concerned, credit shops with Agent Split Agreements have simply NOT been treating their partners fairly and now they will pay the bill.
Online Gambling: I must say, I agree that if your numbers are even close to correct, it appears that the credit shops that split the earn ARE GOUGING AGENTS AND ONSHORE BOOKMAKERS.
Wagner: Well, the facts speak for themselves. And, I am glad you see the facts for what they are.
Online Gambling: Is there ever a case where an onshore bookie or agent should opt for a split as opposed to a Price Per Head Agency agreement?
Wagner: Absolutely Yes. If you are starting up a new book, or if you need financial backing because you are not strong enough to support a losing week - then, you should opt for a split. The best way to judge this is simply look over your figures for the last year. Could you afford to pay out the worst week you had without going broke? If you answer yes – then, you should opt for PPH. If you could NOT afford to pay it, then you should opt for a split or not be in business at all.
Online Gambling: So how does a bookmaker learn more about this?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Article Note: Any assumption that “Dollywood” is related to “Hollywood Sportsbook” or “BetHollywood.com” or “BetAtHollywood” or “Hollywood International” is the assumption of the reader and not the responsibility of Gambling Online Magazine
Tuesday, June 14, 2005
Innovation In Bookmaking
Q & A with
Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of ferreting out new markets and attacking while other companies sit on their hindquarters and watch. One market that has always eluded offshore bookmakers is the ‘guy who likes dealing with his credit bookmaker’. Typically this market has been untouchable for the offshore bookmaker, but NOT for Dalton and V.O. Group, S.A. We had an opportunity to catch up with Dalton Wagner on his last visit to Panama.
Vegas Offshore: Tell us about this new product that you are calling your Price Per Head Agency Relationship.
Wagner: As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years. The reason this market exists is the personal relationship that an onshore bookie has with his clients. Sportsbooks have attempted to educate the player and lure him away from the local bookie, however we have taken another tact. We have partnered with local bookies around the world to make their offering better and more valuable.
Vegas Offshore: So instead of attacking the local guy, you actually approach him with your offer?
Wagner: Exactly. The fact is that the relationship is the last thread holding clients to a local guy. Yes, there is the fact that the local guy extends credit, but with bonuses and promotions we can overcome that offering. The key is the relationship.
Vegas Offshore: I’m confused, please explain.
Wagner: As you know, the onshore bookmaking market has lost steam to the offshore providers like V.O. Group, S.A. The reason is that the offerings that I can provide are far superior to those that any onshore bookmaker can offer. The PPH concept is based on allowing the onshore bookmaker to provide his clients my offerings on a purely anonymous basis via an online automated tool. Rather, by signing up with my PPH service, an onshore bookmaker can compete with all offshore sportsbooks on equal footing offering 24-hour wagering, 365 days a year. All the bookmaker does is use an online system to assign PINs and PASSWORDs and pay me a small fee per week for the service.
Vegas Offshore: Wait a minute. So, this means that a small time operator in Cleveland, Ohio can offer all the same things that V.O. Group, S.A. does without making the multi-million dollar investment?
Wagner: Now your catching on. For as little as $25 per head per week, a guy in Ohio can compete with the biggest sportsbooks in the world. And, better yet, never answer another wagering phone call again.
Vegas Offshore: OK, I get it. They use your automated tool to drive their clients to your software online, and they simply pick up the figures at the end of the week.
Wagner: Exactly correct with one exception. Their clients can bet on the phone via our call center staffed with 250 people OR bet online. Again, they have access to all of the offerings V.O. Group, S.A. provides including call center access, client services and technical support.
Vegas Offshore: Is the PPH product only based on sports wagering?
Wagner: Very good question. The answer is no. We actually have the ability to offer clients two (2) casino products including blackjack, baccarat, slots, 3 card poker, roulette, etc. And, clients may also bet on horses at over 350 tracks worldwide.
Vegas Offshore: Wow! That truly is incredible. So, a bookie that has one client can compete with the likes of MVPsportsbook.com on equal footing?
Wagner: Exactly correct. But, there are two keys to the success of the product launch. The first is being able to compete head to head with the biggest sportsbooks in the world. But, arguably the most important factor is that since the onshore bookie no longer has to answer phones or track plays, he can spend all of his time picking up new clients, NOT writing bets.
Vegas Offshore: I remember that in a prior interview you had stated that the key is not winning, but finding more losers.
Wagner: An embarrassing quote, but true. Amateur bookmakers think that the key is to beat the clients you have. That is a huge mistake. The key to getting rich as a bookmaker is finding a new client every single day of the year. The numbers take care of themselves, the key is to get more and more people playing. That is the TRUE BEAUTY of the PPH software and agency relationship.
Vegas Offshore: Do you have any success stories to tell?
Wagner: I have many, but will tell you one that emphasizes what the PPH program can do. I have a bookmaker that has been working out of San Antonio, Texas for 10 years. The guy has historically made $200,000 a year from his 25 or 30 players. He was introduced to our product in July 2004, and today he is writing over 185 clients. The ability to outsource answering calls and writing tickets to us has allowed him to grow his business 600% and his revenue over 1000%.
Vegas Offshore: Why did his revenue grow more than his business? Is it because your lines are sharper than his?
Wagner: There you go again. That is the obvious mistake that everyone makes. Again, don’t worry about beating the clients. Worry about getting more clients to play. But, to answer your question directly, the ability for his clients to play in the casino, play 24 hours a day, play games/halves/quarters, props, etc. is where the extra revenue comes from. Our lines might be sharper, but the advantage is more clients betting more often.
Vegas Offshore: How many bookmakers do you currently work with?
Wagner: We are writing business for over 250 bookmakers now. Some represent groups as small as 2 or 3; and others represent groups as large as 500. Again, remember the key is finding as many clients as possible. If you get to where you are writing 15 clients or more, it is almost impossible to lose for an extended period of time.
Vegas Offshore: So how does a bookmaker learn more about this?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of ferreting out new markets and attacking while other companies sit on their hindquarters and watch. One market that has always eluded offshore bookmakers is the ‘guy who likes dealing with his credit bookmaker’. Typically this market has been untouchable for the offshore bookmaker, but NOT for Dalton and V.O. Group, S.A. We had an opportunity to catch up with Dalton Wagner on his last visit to Panama.
Vegas Offshore: Tell us about this new product that you are calling your Price Per Head Agency Relationship.
Wagner: As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years. The reason this market exists is the personal relationship that an onshore bookie has with his clients. Sportsbooks have attempted to educate the player and lure him away from the local bookie, however we have taken another tact. We have partnered with local bookies around the world to make their offering better and more valuable.
Vegas Offshore: So instead of attacking the local guy, you actually approach him with your offer?
Wagner: Exactly. The fact is that the relationship is the last thread holding clients to a local guy. Yes, there is the fact that the local guy extends credit, but with bonuses and promotions we can overcome that offering. The key is the relationship.
Vegas Offshore: I’m confused, please explain.
Wagner: As you know, the onshore bookmaking market has lost steam to the offshore providers like V.O. Group, S.A. The reason is that the offerings that I can provide are far superior to those that any onshore bookmaker can offer. The PPH concept is based on allowing the onshore bookmaker to provide his clients my offerings on a purely anonymous basis via an online automated tool. Rather, by signing up with my PPH service, an onshore bookmaker can compete with all offshore sportsbooks on equal footing offering 24-hour wagering, 365 days a year. All the bookmaker does is use an online system to assign PINs and PASSWORDs and pay me a small fee per week for the service.
Vegas Offshore: Wait a minute. So, this means that a small time operator in Cleveland, Ohio can offer all the same things that V.O. Group, S.A. does without making the multi-million dollar investment?
Wagner: Now your catching on. For as little as $25 per head per week, a guy in Ohio can compete with the biggest sportsbooks in the world. And, better yet, never answer another wagering phone call again.
Vegas Offshore: OK, I get it. They use your automated tool to drive their clients to your software online, and they simply pick up the figures at the end of the week.
Wagner: Exactly correct with one exception. Their clients can bet on the phone via our call center staffed with 250 people OR bet online. Again, they have access to all of the offerings V.O. Group, S.A. provides including call center access, client services and technical support.
Vegas Offshore: Is the PPH product only based on sports wagering?
Wagner: Very good question. The answer is no. We actually have the ability to offer clients two (2) casino products including blackjack, baccarat, slots, 3 card poker, roulette, etc. And, clients may also bet on horses at over 350 tracks worldwide.
Vegas Offshore: Wow! That truly is incredible. So, a bookie that has one client can compete with the likes of MVPsportsbook.com on equal footing?
Wagner: Exactly correct. But, there are two keys to the success of the product launch. The first is being able to compete head to head with the biggest sportsbooks in the world. But, arguably the most important factor is that since the onshore bookie no longer has to answer phones or track plays, he can spend all of his time picking up new clients, NOT writing bets.
Vegas Offshore: I remember that in a prior interview you had stated that the key is not winning, but finding more losers.
Wagner: An embarrassing quote, but true. Amateur bookmakers think that the key is to beat the clients you have. That is a huge mistake. The key to getting rich as a bookmaker is finding a new client every single day of the year. The numbers take care of themselves, the key is to get more and more people playing. That is the TRUE BEAUTY of the PPH software and agency relationship.
Vegas Offshore: Do you have any success stories to tell?
Wagner: I have many, but will tell you one that emphasizes what the PPH program can do. I have a bookmaker that has been working out of San Antonio, Texas for 10 years. The guy has historically made $200,000 a year from his 25 or 30 players. He was introduced to our product in July 2004, and today he is writing over 185 clients. The ability to outsource answering calls and writing tickets to us has allowed him to grow his business 600% and his revenue over 1000%.
Vegas Offshore: Why did his revenue grow more than his business? Is it because your lines are sharper than his?
Wagner: There you go again. That is the obvious mistake that everyone makes. Again, don’t worry about beating the clients. Worry about getting more clients to play. But, to answer your question directly, the ability for his clients to play in the casino, play 24 hours a day, play games/halves/quarters, props, etc. is where the extra revenue comes from. Our lines might be sharper, but the advantage is more clients betting more often.
Vegas Offshore: How many bookmakers do you currently work with?
Wagner: We are writing business for over 250 bookmakers now. Some represent groups as small as 2 or 3; and others represent groups as large as 500. Again, remember the key is finding as many clients as possible. If you get to where you are writing 15 clients or more, it is almost impossible to lose for an extended period of time.
Vegas Offshore: So how does a bookmaker learn more about this?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Monday, June 13, 2005
State of the Offshore Gaming Industry
Q & A with
Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of making one-dollar work like three in online marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998 and has quickly risen to be one of the largest offshore operators in the world with over 50,000 active clients. We had an opportunity to catch up with Dalton Wagner on his last visit to Antigua.
Vegas Offshore: This year has been interesting for V.O. Group, S.A. and the offshore industry as a whole (advertising changes, etc.). How do you feel about the industry at the current time?
Wagner: I feel the industry is as strong as it has ever been. We are still finding that our advertising is bringing us new clients at an ever-growing rate. Some competitors are complaining that the crimp on advertising is affecting the industry, but we are not seeing this trend. Consolidation within the industry has begun, and I am sure you will continue to see smaller competitors gobbled up, and medium to larger companies merging. The weaker will go by the wayside.
Vegas Offshore: What about the rumors of V.O. Group, S.A. being bought?
Wagner: I am glad you used the term 'rumors'. The fact is that in July 2004 three suitors approached V.O. Group, S.A. because of our record-breaking profit year. In two of the cases we did see 'value' in a merger/relationship. However, at the end of the day, we could not come to terms that were agreeable on both sides. At this time V.O. Group, S.A. stands independent. And, we are happy being independent, profitable and growing.
Vegas Offshore: It is rumored that Bet On Sports (PLC; BSS.L) was one of the suitors. Is that true?
Wagner: There were three suitors that approached V.O. Group, S.A. And, in all cases confidentiality agreements were signed. For this reason, I cannot confirm or deny who any of the potential suitors were. What I can tell you is that one was a major sportsbook player, one was a major casino player and two were PLCs. I doubt that helps.
Vegas Offshore: Well, if Bet On Sports was involved, I bet you are happy you weren't involved in their November 24, 2004 stock debacle.
Wagner: The Bet On Sports stock debacle was an over-reaction by the market in my opinion. In one day you saw their stock drop 50% in value. And, the reason was poor performance in a very short period. If you looked at the other publicly held offshore gaming companies, you saw the same thing, just not as drastic as with BSS.L. Simply put, I know the founder of Bet On Sports, I know the management of Bet On Sports, I know the staff at Bet On Sports and I would not hesitate to invest in Bet On Sports. They were, and still are, undervalued in my opinion. They are a great competitor and a great company. I wish I had some of their stock at the new adjusted price. I just don't see how you can lose.
Vegas Offshore: It is rare to hear the 'competition' speaking so highly of a major competitor. Why would you do so?
Wagner: Simple. Bet On Sports is a great company. And, I am sure they would tell you the same about V.O. Group, S.A. The fact is, that there are companies out there that make our industry stronger. And, ones that make it weaker. Bet On Sports and V.O.Group, S.A. strive to make our industry stronger and more legitimate on a daily basis (as do BetCris.com; BoDog.com; etc.). What kind of ambassador for the industry would I be if I downplayed a 'good' competitor like Bet On Sports for my own benefit?
Vegas Offshore: If Bet On Sports did approach you, would you consider a merger?
Wagner: I like being independent. But, simply put, NEVER say NEVER.
Vegas Offshore: What of the rumors that you are looking at Panama as a potential relocation site?
Wagner: Our operation currently has offices in Costa Rica, Antigua and Belize. In Costa Rica we currently have over 400 employees. With employment costs in Costa Rica on the rise, the burden of Caja and the ever-changing political climate, we have looked at several alternative locations. One of the most desirable is/was Panama. However, due to the massive failure of BetPanAm.com and the political debacle involving their past gaming commission, we have decided to stay put for the current time. I think it is very safe to say that our primary location will be Costa Rica for the next 5 years. Pending any crazy licensing or governmental changes.
Vegas Offshore: I have visited your office in Antigua, however had no idea that you employed 400 individuals in Costa Rica. Why do you need such a large staff?
Wagner: Our industry has a reputation for being lazy and getting by on a shoestring budget. Most sportsbooks, casinos, racebooks and poker rooms answer phones when it is convenient and buy computers when the ones they are operating blow-up. Most are simply embarrassing to the legitimate operators. To run an operation like ours, servicing 50,000 bettors, you need lots of space, a 1st rate phone system, fiber and satellite phone and Internet backups, IT professionals, accounting professionals, etc. V.O. Group, S.A. is currently located in 35,000 square feet of space, operating 24-hours a day, 365 days a year, and we are busting at the seems. At the current time, we are negotiating to buy the building next to us for future expansion. I think we will employ 600 people come this same time next year.
Vegas Offshore: I have noticed that you are still branching into other products. How has this strategy worked for V.O. Group, S.A.?
Wagner: In 1998 we started with our sports product. We then branched into the casino product. In 2001 and 2002 we opened several major race books and poker rooms. The fact is that we are profitable in all products. However, our core product, and hub for our advertising, is focused on the sports product. The strategy has worked, but we will not desert our core product. You can look for our re-launch of interactive betting in early 2005 and bingo in mid 2005.
Vegas Offshore: What other changes do you see in 2005 for V.O. Group, S.A.
Wagner: I think you will see V.O. Group, S.A. work more on our Internet interface to make it more gamer-friendly; you will see our company move into land-based gaming; and you will see us acquire two or three smaller competitors. Rather, you will see what you have always seen, expansion.
Vegas Offshore: What other changes do you see in 2005 for the industry as a whole?
Wagner: The strong will get stronger. The weak will get weaker. And, the acquisition race will be on.
Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of making one-dollar work like three in online marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998 and has quickly risen to be one of the largest offshore operators in the world with over 50,000 active clients. We had an opportunity to catch up with Dalton Wagner on his last visit to Antigua.
Vegas Offshore: This year has been interesting for V.O. Group, S.A. and the offshore industry as a whole (advertising changes, etc.). How do you feel about the industry at the current time?
Wagner: I feel the industry is as strong as it has ever been. We are still finding that our advertising is bringing us new clients at an ever-growing rate. Some competitors are complaining that the crimp on advertising is affecting the industry, but we are not seeing this trend. Consolidation within the industry has begun, and I am sure you will continue to see smaller competitors gobbled up, and medium to larger companies merging. The weaker will go by the wayside.
Vegas Offshore: What about the rumors of V.O. Group, S.A. being bought?
Wagner: I am glad you used the term 'rumors'. The fact is that in July 2004 three suitors approached V.O. Group, S.A. because of our record-breaking profit year. In two of the cases we did see 'value' in a merger/relationship. However, at the end of the day, we could not come to terms that were agreeable on both sides. At this time V.O. Group, S.A. stands independent. And, we are happy being independent, profitable and growing.
Vegas Offshore: It is rumored that Bet On Sports (PLC; BSS.L) was one of the suitors. Is that true?
Wagner: There were three suitors that approached V.O. Group, S.A. And, in all cases confidentiality agreements were signed. For this reason, I cannot confirm or deny who any of the potential suitors were. What I can tell you is that one was a major sportsbook player, one was a major casino player and two were PLCs. I doubt that helps.
Vegas Offshore: Well, if Bet On Sports was involved, I bet you are happy you weren't involved in their November 24, 2004 stock debacle.
Wagner: The Bet On Sports stock debacle was an over-reaction by the market in my opinion. In one day you saw their stock drop 50% in value. And, the reason was poor performance in a very short period. If you looked at the other publicly held offshore gaming companies, you saw the same thing, just not as drastic as with BSS.L. Simply put, I know the founder of Bet On Sports, I know the management of Bet On Sports, I know the staff at Bet On Sports and I would not hesitate to invest in Bet On Sports. They were, and still are, undervalued in my opinion. They are a great competitor and a great company. I wish I had some of their stock at the new adjusted price. I just don't see how you can lose.
Vegas Offshore: It is rare to hear the 'competition' speaking so highly of a major competitor. Why would you do so?
Wagner: Simple. Bet On Sports is a great company. And, I am sure they would tell you the same about V.O. Group, S.A. The fact is, that there are companies out there that make our industry stronger. And, ones that make it weaker. Bet On Sports and V.O.Group, S.A. strive to make our industry stronger and more legitimate on a daily basis (as do BetCris.com; BoDog.com; etc.). What kind of ambassador for the industry would I be if I downplayed a 'good' competitor like Bet On Sports for my own benefit?
Vegas Offshore: If Bet On Sports did approach you, would you consider a merger?
Wagner: I like being independent. But, simply put, NEVER say NEVER.
Vegas Offshore: What of the rumors that you are looking at Panama as a potential relocation site?
Wagner: Our operation currently has offices in Costa Rica, Antigua and Belize. In Costa Rica we currently have over 400 employees. With employment costs in Costa Rica on the rise, the burden of Caja and the ever-changing political climate, we have looked at several alternative locations. One of the most desirable is/was Panama. However, due to the massive failure of BetPanAm.com and the political debacle involving their past gaming commission, we have decided to stay put for the current time. I think it is very safe to say that our primary location will be Costa Rica for the next 5 years. Pending any crazy licensing or governmental changes.
Vegas Offshore: I have visited your office in Antigua, however had no idea that you employed 400 individuals in Costa Rica. Why do you need such a large staff?
Wagner: Our industry has a reputation for being lazy and getting by on a shoestring budget. Most sportsbooks, casinos, racebooks and poker rooms answer phones when it is convenient and buy computers when the ones they are operating blow-up. Most are simply embarrassing to the legitimate operators. To run an operation like ours, servicing 50,000 bettors, you need lots of space, a 1st rate phone system, fiber and satellite phone and Internet backups, IT professionals, accounting professionals, etc. V.O. Group, S.A. is currently located in 35,000 square feet of space, operating 24-hours a day, 365 days a year, and we are busting at the seems. At the current time, we are negotiating to buy the building next to us for future expansion. I think we will employ 600 people come this same time next year.
Vegas Offshore: I have noticed that you are still branching into other products. How has this strategy worked for V.O. Group, S.A.?
Wagner: In 1998 we started with our sports product. We then branched into the casino product. In 2001 and 2002 we opened several major race books and poker rooms. The fact is that we are profitable in all products. However, our core product, and hub for our advertising, is focused on the sports product. The strategy has worked, but we will not desert our core product. You can look for our re-launch of interactive betting in early 2005 and bingo in mid 2005.
Vegas Offshore: What other changes do you see in 2005 for V.O. Group, S.A.
Wagner: I think you will see V.O. Group, S.A. work more on our Internet interface to make it more gamer-friendly; you will see our company move into land-based gaming; and you will see us acquire two or three smaller competitors. Rather, you will see what you have always seen, expansion.
Vegas Offshore: What other changes do you see in 2005 for the industry as a whole?
Wagner: The strong will get stronger. The weak will get weaker. And, the acquisition race will be on.
Monday, January 10, 2005
outback bowl gambling result 2004 / 2005
College Bowls / NCAA Bowls / NCAA Championship / NCAA football / College Bowl Gambling
| Bowl Championship Series Results (Dec. 2004 / Jan. 2005) | |||
| Location | Date, Time (TV) | Matchup | |
| SUGAR BOWL | |||
| New Orleans | 2005, Jan. 4, 8 p.m | Louisiana State 21, Oklahoma 14 2004: Georgia 26, Florida State 13 | |
| FIESTA BOWL | |||
| Tempe, Ariz. | 2005, Jan. 2, 8 p.m | Ohio State 35, Kansas State 28 2004: Ohio State 31, Miami 24 (2OT) | |
| ROSE BOWL | |||
| Pasadena, Calif. | 2005, Jan. 1, 5 p.m | Southern California 28, Michigan 14 2004: Oklahoma 34, Washington St. 14 | |
| ORANGE BOWL | |||
| Miami | 2005, Jan. 1, 8:30 p.m | Miami (Fla.) 16, Florida State 14 2004: USC 38, Iowa 17 | |
| Future Fed Ex Orange Bowl games: The 2006 Fed Ex Orange Bowl will be Tuesday, January 3, 2006. | |||
| All Other Bowls | |||
| Location | Date, Time (TV) | Matchup | |
| NEW ORLEANS BOWL | |||
| New Orleans | 2004,Dec. 16, 7 p.m. (ESPN2) | Memphis 27, North Texas 17 2004: North Texas 24, Cincinnati 19 | |
| GMAC BOWL | |||
| Mobile, Ala. | 2004,Dec. 18, 8 p.m. (ESPN2) | Miami (Ohio) 49, Louisville 28 2004: Marshall 38, Louisville 15 | |
| TANGERINE BOWL | |||
| Orlando | 2004,Dec. 22, 5:30 p.m. (ESPN) | North Carolina State 56, Kansas 26 2004: Texas Tech 55, Clemson 15 | |
| FORT WORTH BOWL | |||
| Fort Worth, Texas | 2004,Dec. 23, 7:30 p.m. (ESPN) | Boise State 34, Texas Christian 31 | |
| LAS VEGAS BOWL | |||
| Las Vegas | 2004,Dec. 24, 7:30 p.m. (ESPN) | Oregon State 55, New Mexico 14 2004: UCLA 27, New Mexico 13 | |
| HAWAII BOWL | |||
| Honolulu | 2004,Dec. 25, 8 p.m. (ESPN) | Hawaii 54, Houston 48 2004: Tulane 36, Hawaii 28 | |
| MOTOR CITY BOWL | |||
| Detroit, Mich. | 2004,Dec. 26, 5 p.m. (ESPN) | Bowling Green 28, Northwestern 24 2004: Boston College 51, Toledo 25 | |
| INSIGHT BOWL | |||
| Phoenix | 2004,Dec. 26, 8:30 p.m. (ESPN) | California 52, Virginia Tech 49 2004: Pittsburgh 38, Oregon State 13 | |
| CONTINENTAL TIRE BOWL | |||
| Charlotte, N.C. | 2004,Dec. 27, 11 a.m. (ESPN) | Virginia 23, Pittsburgh 16 2004: Virginia 48, West Virginia 22 | |
| ALAMO BOWL | |||
| San Antonio | 2004,Dec. 29, 9 p.m. (ESPN) | Nebraska 17, Michigan State 3 2004: Wisconsin 31, Colorado 28 (OT) | |
| HOUSTON BOWL | |||
| Houston | 2004,Dec. 30, 4:30 p.m. (ESPN) | Texas Tech 38, Navy 14 2004: Oklahoma St. 33, Sou. Miss 23 | |
| SILICON VALLEY CLASSIC | |||
| San Jose, Calif. | 2004,Dec. 30, 10:30 p.m. (ESPN2) | Fresno State 17, UCLA 9 2004: Fresno State 30, Georgia Tech 21 | |
| HOLIDAY BOWL | |||
| San Diego | 2004,Dec. 30, 8 p.m. (ESPN) | Washington State 28, Texas 20 2004: Kansas St. 34, Arizona St. 27 | |
| MUSIC CITY BOWL | |||
| Nashville, Tenn. | 2004,Dec. 31, Noon (ESPN) | Auburn 28, Wisconsin 14 2004: Minnesota 29, Arkansas 14 | |
| SUN BOWL | |||
| El Paso, Texas | 2004,Dec. 31, 2 p.m. (CBS) | Minnesota 31, Oregon 30 2004: Purdue 34, Washington 24 | |
| LIBERTY BOWL | |||
| Memphis | 2004,Dec. 31, 3:30 p.m. (ESPN) | Utah 17, Southern Mississippi 0 2004: TCU 17, Colorado State 3 | |
| INDEPENDENCE BOWL | |||
| Shreveport, La. | 2004,Dec. 31, 7:30 p.m. (ESPN) | Arkansas 27, Missouri 14 2004: Ole Miss 27, Nebraska 23 | |
| SAN FRANCISCO BOWL | |||
| San Francisco | 2004,Dec. 31, 10:30 p.m. (ESPN2) | Boston College 35, Colorado State 21 2004: Virginia Tech 20, Air Force 13 | |
| OUTBACK BOWL | |||
| Tampa, Fla. | 2005, Jan. 1, 11 a.m. (ESPN) | Iowa 37, Florida 17 2004: Michigan 38, Florida 30 | |
| GATOR BOWL | |||
| Jacksonville, Fla. | 2005, Jan. 1, 12:30 p.m. (NBC) | Maryland 41, West Virginia 7 2004: N.C. State 28, Notre Dame 6 | |
| CAPITAL ONE BOWL | |||
| Orlando, Fla. | 2005, Jan. 1, 2003, 1 p.m | Georgia 34, Purdue 27 2004: Auburn 13, Penn State 9 | |
| COTTON BOWL | |||
| Dallas | 2005, Jan. 2, 2 p.m | Mississippi 31, Oklahoma State 28 2004: Texas 35, LSU 20 | |
| PEACH BOWL | |||
| Atlanta | 2005, Jan. 2, 4:30 p.m | Clemson 27, Tennessee 14 2004: Maryland 30, Tennessee 3 | |
| HUMANITARIAN BOWL | |||
| Boise | 2005, Jan. 3, Noon (ESPN) | Georgia Tech 52, Tulsa 10 2004: Boise State 34, Iowa State 16 | |
That's it for the NCAA - Bowls . Stay tuned, coming back in November. Other Sports - Gambling in the same Sportsbook you see on this Site.
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Tuesday, November 16, 2004
outback bowl gambling
